intelaide/intelaide-backend/documents/user_3/10_style_guide_1755718653314.md

Marketing & Communications Style Guide - Registry of Interpreters for the Deaf, Inc. (RID)

Brand Voice

• Professional, inclusive, and advocacy-driven
• Accessible to both interpreters and the Deaf community

Visual Identity

• RID Logo usage rules
• Approved color palette
• Typography standards

Writing Guidelines

• Use people-first and community-preferred language
• Be consistent in terminology (e.g., "ASL interpreters" not "signers")
• Respectfully reference the Deaf community
• Reflect RID’s DEIAB values in all communication